{"id":1012,"date":"2011-10-30T12:42:57","date_gmt":"2011-10-30T12:42:57","guid":{"rendered":"http:\/\/www.zvks.sk\/?p=5"},"modified":"2011-10-30T12:42:57","modified_gmt":"2011-10-30T12:42:57","slug":"diskusia-k-sprave-o-neplateni-na-kniznom-trhu","status":"publish","type":"post","link":"https:\/\/zvks.sk\/en\/diskusia-k-sprave-o-neplateni-na-kniznom-trhu\/","title":{"rendered":"Diskusia k spr\u00e1ve o neplaten\u00ed na kni\u017enom trhu"},"content":{"rendered":"

Spr\u00e1va zo stretnutia ur\u010den\u00fdch \u010dlenov predsedn\u00edctva ZVAK SR \/M. \u010ci\u010dilla, J. Jankovi\u010d, B. Gregor\/ k neplateniu z\u00e1v\u00e4zkov konan\u00e9ho d\u0148a 31.08 2010 v Bratislave<\/strong><\/p>\n

V ostatn\u00fdch dvoch a\u017e troch rokoch sa v\u00fdznamne zv\u00e4\u010d\u0161il objem a pred\u013a\u017eil sa \u010das neplatenia z\u00e1v\u00e4zkov \/napr\u00edklad dnes s\u00fa \u010dast\u00e9 nevysporiadan\u00e9 z\u00e1v\u00e4zky e\u0161te z r. 2009\/, \u010do je pravdepodobne najv\u00fdraznej\u0161ia negat\u00edvna tendencia na s\u00fa\u010dasnom kni\u017enom trhu na Slovensku.<\/p>\n

Pr\u00ed\u010diny<\/strong>
\n1. \u00fapln\u00e9 roz\u0161\u00edrenie komisn\u00e9ho predaja v celej \u0161\u00edrke trhu, \u010do do sortimentu aj odberate\u013eov a jeho deformovan\u00e9 fungovanie
\na. predl\u017euje sa \u010dasov\u00fd interval, v ktorom prv\u00fdm a jedin\u00fdm platiacim \u010dl\u00e1nkom v re\u0165azci je vydavate\u013e
\nb. deformuj\u00fa sa trhov\u00e9 hodnoty a princ\u00edpy \/napr. \u201emor\u00e1lna\u201c devalv\u00e1cia samotnej hodnoty tovaru z\u00edskanej z cudz\u00edch zdrojov, vydavate\u013e v \u00falohe \u201e\u00faverovate\u013ea\u201c…\/
\nc. maloobchod nem\u00e1 dostato\u010dn\u00fa, v prvom rade ekonomick\u00fa, bari\u00e9ru na otv\u00e1ranie nov\u00fdch prev\u00e1dzok, a tak vznik\u00e1 \u010doraz viac slabo hospod\u00e1riacich prev\u00e1dzok, pri\u010dom cel\u00fd trh zn\u00e1\u0161a n\u00e1sobiace sa n\u00e1klady na n\u00e1jom, slu\u017eby a osobn\u00e9 n\u00e1klady
\nd. deformovan\u00fd z\u00fa\u010dtovac\u00ed mechanizmus (\u010das\u0165 hodnoty prisl\u00fachaj\u00facej komitentovi, nejde na jeho \u00fa\u010det; cel\u00fa hodnotu tovaru v komisnom predaji realizuj\u00fa predajcovia vo svojom mene a neopr\u00e1vnene si ju prisvojuj\u00fa v predl\u017euj\u00facom sa \u010dasovom intervale;)
\ne. demotiv\u00e1cia profesijn\u00e9ho rastu, osobitne vzdel\u00e1vacej zlo\u017eky maloobchodn\u00fdch predajcov
\n2. subjekty na trhu s\u00fa podkapitalizovan\u00e9
\na. absencia tvorby a riadenia z\u00e1sob z vlastn\u00fdch zdrojov
\nb. absencia spr\u00e1vneho v\u00fdkazn\u00edctva a \u00fa\u010dtovania a informa\u010dn\u00fdch syst\u00e9mov
\nc. zru\u0161enie \u00faverov pre mal\u00fdch podnikate\u013eov zo strany b\u00e1nk v \u010dase kr\u00edzy
\n3. pres\u00fdtenos\u0165 na maloobchodnom, distribu\u010dnom aj vydavate\u013eskom trhu
\na. deform\u00e1cie v bodoch 1 a 2 deformuj\u00fa aj \u201eprirodzen\u00fa\u201c regulat\u00edvnu funkciu trhu v produkcii vydavate\u013estiev a prispievaj\u00fa k samo\u00fa\u010delnej nadprodukcii
\nb. neefekt\u00edvna organiz\u00e1cia z\u00e1sob z cudz\u00edch zdrojov, hlavne v maloobchode
\nc. mas\u00edvny pr\u00edsun tovaru z \u010ciech, vla\u017en\u00fd a \u017eiveln\u00fd postoj slovensk\u00fdch subjektov k artikul\u00e1cii potrieb, vr\u00e1tane \u201eobrany\u201c, kni\u017en\u00e9ho trhu
\n4. \u00fastup od racion\u00e1lnej de\u013eby pr\u00e1ce a profesijnej \u0161pecializ\u00e1cie a preferovanie zv\u00e4zkov cudzorodej\u0161\u00edch \u010dinnost\u00ed (vydavate\u013e-distrib\u00fator, distrib\u00fator-vydavate\u013e), ako aj vz\u00e1jomne prepleten\u00e9 vz\u0165ahy (pr\u00edpady, ke\u010f 2 subjekty s\u00fa si navz\u00e1jom dod\u00e1vate\u013eom, odberate\u013eom a aj konkurentom)<\/p>\n

N\u00e1vrhy opatren\u00ed<\/strong>
\n1. efekt\u00edvna by bola dohoda predov\u0161etk\u00fdm vydavate\u013eov o postupnom (\u201estar\u00fd\u201c tovar dopreda\u0165 v komisii, nov\u00fd tovar \u201ena pevno\u201c) a\u017e \u00faplnom zru\u0161en\u00ed komisie na trhu a v tejto s\u00favislosti aj o zru\u0161en\u00ed doporu\u010den\u00fdch predajn\u00fdch cien (hrozba Protimonopoln\u00e9ho \u00faradu); tak\u00e1 dohoda je v\u0161ak m\u00e1lo pravdepodobn\u00e1.
\n2. pri zachovan\u00ed komisn\u00e9ho predaja:
\na. zavies\u0165 komisiu s remitendou (napr. s mo\u017enos\u0165ou polro\u010dnej 10 % vratky)
\nb. koncesovanie \u017eivnost\u00ed pre kni\u017en\u00fd maloobchod
\nc. osveta a \u0161kolenia \u010dlenov vo v\u0161etk\u00fdch oblastiach kni\u017en\u00e9ho trhu (vyu\u017ei\u0165 Bibliot\u00e9ku, obnovi\u0165 kategoriz\u00e1ciu kn\u00edh a jej uv\u00e1dzanie v tir\u00e1\u017ei; organizova\u0165 podujatia o veden\u00ed \u00fa\u010dtovn\u00edctva a v\u00fdkazn\u00edctva, o organiz\u00e1cii predaja pre maloobchodn\u00edkov a pod.)
\nd. presadi\u0165 z\u00fa\u010dtovac\u00ed mechanizmus cez kni\u017en\u00fd \u00fa\u010det (komisn\u00fd predaj je predaj vo vlastnom mene a na \u00fa\u010det komitenta)
\ne. komisia v maloobchode len pod podmienkou certifik\u00e1cie softv\u00e9ru
\nf. presk\u00fama\u0165 mo\u017enosti a podmienky kr\u00e1tkodobej n\u00e1vratnej finan\u010dnej v\u00fdpomoci pre kn\u00edhkupcov zo ZVKS
\ng. spolo\u010dn\u00fd postup pri inventariz\u00e1ci\u00e1ch komisi\u00ed (napr. maloobchodn\u00edk zoberie ten ist\u00fd titul od viacer\u00fdch dod\u00e1vate\u013eov)
\nh. presadenie zmeny klasifik\u00e1cie kni\u017en\u00e9ho sortimentu v z\u00e1kone o DPH zo s\u00fa\u010dasnej pod\u013ea coln\u00fdch nomenklat\u00far na tak\u00fa, ktor\u00e1 by medzi sortiment so zn\u00ed\u017eenou sadzbou DPH zahrnula aj atlasy(\u0161kolsk\u00e9 geografick\u00e9 a dejepisn\u00e9), knihy s puzzle a pod. (napr. pod\u013ea OKE\u010c)<\/p>","protected":false},"excerpt":{"rendered":"

Spr\u00e1va zo stretnutia ur\u010den\u00fdch \u010dlenov predsedn\u00edctva ZVAK SR \/M. \u010ci\u010dilla, J. Jankovi\u010d, B. Gregor\/ k neplateniu z\u00e1v\u00e4zkov konan\u00e9ho d\u0148a 31.08 2010 v Bratislave V ostatn\u00fdch dvoch a\u017e troch rokoch sa v\u00fdznamne zv\u00e4\u010d\u0161il objem a pred\u013a\u017eil sa \u010das neplatenia z\u00e1v\u00e4zkov \/napr\u00edklad dnes s\u00fa \u010dast\u00e9 nevysporiadan\u00e9 z\u00e1v\u00e4zky e\u0161te z r. 2009\/, \u010do je pravdepodobne najv\u00fdraznej\u0161ia negat\u00edvna tendencia […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-1012","post","type-post","status-publish","format-standard","hentry","category-forum"],"_links":{"self":[{"href":"https:\/\/zvks.sk\/en\/wp-json\/wp\/v2\/posts\/1012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zvks.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zvks.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zvks.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zvks.sk\/en\/wp-json\/wp\/v2\/comments?post=1012"}],"version-history":[{"count":0,"href":"https:\/\/zvks.sk\/en\/wp-json\/wp\/v2\/posts\/1012\/revisions"}],"wp:attachment":[{"href":"https:\/\/zvks.sk\/en\/wp-json\/wp\/v2\/media?parent=1012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zvks.sk\/en\/wp-json\/wp\/v2\/categories?post=1012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zvks.sk\/en\/wp-json\/wp\/v2\/tags?post=1012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}