{"id":12091,"date":"2024-12-27T10:52:16","date_gmt":"2024-12-27T09:52:16","guid":{"rendered":"https:\/\/zvks.sk\/?p=12091"},"modified":"2025-08-18T21:43:45","modified_gmt":"2025-08-18T19:43:45","slug":"prieskum-citania-2024","status":"publish","type":"post","link":"https:\/\/zvks.sk\/en\/prieskum-citania-2024\/","title":{"rendered":"TS &#8211; Prieskum \u010d\u00edtania"},"content":{"rendered":"<p><a href=\"https:\/\/zvks.sk\/wp-content\/uploads\/2024\/12\/Tlacova-sprava_Prieskum-citania_ZVKS.pdf\" target=\"_blank\" rel=\"noopener\">TLA\u010cOV\u00c1 SPR\u00c1VA\u00a0\u00a0<\/a> \u00a0\u00a0\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <a href=\"https:\/\/zvks.sk\/wp-content\/uploads\/2024\/12\/Citanie-na-Slovensku-2024_k.pdf\" target=\"_blank\" rel=\"noopener\">PRIESKUM \u010c\u00cdTANIA NA SLOVENSKU<\/a><\/p>\n<p style=\"text-align: center;\"><em>\u010c\u00edtanie na Slovensku: V\u00fdsledky prieskumu poukazuj\u00fa na aktu\u00e1lne trendy, v\u00fdzvy a pr\u00edle\u017eitosti pre rozvoj \u010ditate\u013eskej kult\u00fary<\/em><\/p>\n<p>Zdru\u017eenie vydavate\u013eov a kn\u00edhkupcov Slovenska (ZVKS) v spolupr\u00e1ci s renomovanou agent\u00farou 2muse realizovalo rozsiahly prieskum, ktor\u00fd mapoval \u010ditate\u013esk\u00e9 zvyklosti a n\u00e1kupn\u00e9 spr\u00e1vanie slovenskej popul\u00e1cie. Tento v\u00fdskum poskytuje cenn\u00e9 poznatky o s\u00fa\u010dasnom stave \u010d\u00edtania na Slovensku, identifikuje k\u013e\u00fa\u010dov\u00e9 motiv\u00e1cie, bari\u00e9ry a odkr\u00fdva potenci\u00e1l na \u010fal\u0161\u00ed rozvoj \u010ditate\u013eskej kult\u00fary.<\/p>\n<p><em>Stav \u010d\u00edtania na Slovensku: Fakty a\u00a0v\u00fdzvy<\/em><\/p>\n<p>Prieskum potvrdil, \u017ee \u010d\u00edtanie m\u00e1 na Slovensku stabiln\u00fa, hoci nie dominantn\u00fa poz\u00edciu. Viac ako tretina popul\u00e1cie (36 %) deklaruje, \u017ee ne\u010d\u00edta knihy v\u00f4bec, pri\u010dom \u010fal\u0161\u00edch 11 % patr\u00ed medzi tzv. ojedinel\u00fdch \u010ditate\u013eov. Re\u00e1lne \u010d\u00edta viac ako polovica obyvate\u013eov, \u010do je v\u0161ak pod priemerom Eur\u00f3pskej \u00fanie. Potenci\u00e1l na zmenu existuje \u2013 mnoh\u00ed respondenti uv\u00e1dzaj\u00fa, \u017ee by si \u017eelali \u010d\u00edta\u0165 viac, a vn\u00edmaj\u00fa \u010d\u00edtanie ako v\u00fdznamn\u00fa aktivitu s viacer\u00fdmi benefitmi.<\/p>\n<p><em>\u010c\u00edtanie ako n\u00e1stroj oddychu a\u00a0rozvoja<\/em><\/p>\n<p>Motiv\u00e1cie k \u010d\u00edtaniu sa naj\u010dastej\u0161ie sp\u00e1jaj\u00fa s oddychom, relax\u00e1ciou a sebarozvojom. Knihy predstavuj\u00fa pre \u010ditate\u013eov prostriedok na \u00fanik z reality, mo\u017enos\u0165 z\u00edska\u0165 nov\u00e9 poznatky, obohati\u0165 svoju slovn\u00fa z\u00e1sobu a rozv\u00edja\u0165 predstavivos\u0165. V\u00fdznamn\u00fa \u00falohu hr\u00e1 aj snaha by\u0165 pozit\u00edvnym vzorom pre deti, \u010do zd\u00f4raz\u0148uje \u00falohu \u010d\u00edtania v r\u00e1mci rod\u00edn a jeho vplyv na mlad\u0161ie gener\u00e1cie.<\/p>\n<p><em>N\u00e1kupn\u00e9 zvyklosti: Knihy ako dar a online trendy<\/em><\/p>\n<p>Prieskum potvrdil, \u017ee knihy s\u00fa na Slovensku st\u00e1le ob\u013e\u00faben\u00fdm dar\u010dekom a v\u00fdznamn\u00fdm zdrojom kult\u00farneho obohatenia. Kamenn\u00e9 kn\u00edhkupectv\u00e1 zost\u00e1vaj\u00fa dominantn\u00fdm miestom n\u00e1kupu, pri\u010dom a\u017e 61 % kn\u00edh je st\u00e1le zak\u00fapen\u00fdch t\u00fdmto sp\u00f4sobom. Na druhej strane online predaj kn\u00edh postupne rastie, najm\u00e4 medzi mlad\u0161ou internetovou popul\u00e1ciou, kde je podiel online n\u00e1kupov v\u00fdraznej\u0161\u00ed. Tento trend nazna\u010duje rast\u00facu digitaliz\u00e1ciu a zmenu spotrebite\u013esk\u00e9ho spr\u00e1vania, ktor\u00e1 si vy\u017eaduje nov\u00fa strat\u00e9giu v predaji a marketingu.<\/p>\n<p><em>Ob\u013e\u00faben\u00e9 \u017e\u00e1nre a preferencie \u010ditate\u013eov<\/em><\/p>\n<p>Slov\u00e1ci naj\u010dastej\u0161ie siahaj\u00fa po beletrii, pri\u010dom medzi najpopul\u00e1rnej\u0161ie \u017e\u00e1nre patria detekt\u00edvky, historick\u00e9 rom\u00e1ny, skuto\u010dn\u00e9 pr\u00edbehy a romantika. Tieto \u017e\u00e1nre sp\u00e1jaj\u00fa nap\u00e4tie, em\u00f3cie a mo\u017enos\u0165 pre\u017e\u00edva\u0165 pr\u00edbehy post\u00e1v, \u010do je pre \u010ditate\u013eov najd\u00f4le\u017eitej\u0161ie. V\u00fdber kn\u00edh ovplyv\u0148uj\u00fa odpor\u00fa\u010dania od zn\u00e1mych, recenzie \u010di zn\u00e1mos\u0165 autora, no d\u00f4le\u017eit\u00fa \u00falohu zohr\u00e1va aj anot\u00e1cia a vizu\u00e1lna atraktivita knihy.<\/p>\n<p><em>\u010c\u00edtanie v rodin\u00e1ch: Z\u00e1klad pre bud\u00face gener\u00e1cie<\/em><\/p>\n<p>Prieskum priniesol aj d\u00f4le\u017eit\u00e9 poznatky o vz\u0165ahu medzi \u010d\u00edtan\u00edm rodi\u010dov a ich det\u00ed. Uk\u00e1zalo sa, \u017ee rodi\u010dia, ktor\u00ed pravidelne \u010d\u00edtaj\u00fa, v\u00fdrazne ovplyv\u0148uj\u00fa vz\u0165ah svojich det\u00ed k literat\u00fare. Spolo\u010dn\u00e9 \u010d\u00edtanie, diskusie o knih\u00e1ch a n\u00e1v\u0161tevy kn\u00edhkupectiev s\u00fa k\u013e\u00fa\u010dov\u00fdmi sp\u00f4sobmi, ako podpori\u0165 u det\u00ed pozit\u00edvny vz\u0165ah ku knih\u00e1m a vzdel\u00e1vaniu. Tento aspekt zd\u00f4raz\u0148uje v\u00fdznam \u010d\u00edtania nielen ako individu\u00e1lnej, ale aj spolo\u010denskej hodnoty.<\/p>\n<p><em>V\u00fdznam v\u00fdsledkov a \u010fal\u0161ie kroky<\/em><\/p>\n<p>Zdru\u017eenie vydavate\u013eov a kn\u00edhkupcov Slovenska pova\u017euje v\u00fdsledky prieskumu za d\u00f4le\u017eit\u00fd impulz pre rozvoj \u010ditate\u013eskej kult\u00fary na Slovensku. Zistenia prieskumu poukazuj\u00fa na potrebu podpori\u0165 pravideln\u00e9 \u010d\u00edtanie, zv\u00fd\u0161i\u0165 dostupnos\u0165 kvalitnej literat\u00fary a vytv\u00e1ra\u0165 nov\u00e9 formy podpory \u010d\u00edtania, najm\u00e4 u mlad\u0161\u00edch gener\u00e1ci\u00ed. Cie\u013eom ZVKS je \u010falej posil\u0148ova\u0165 povedomie o v\u00fdzname \u010d\u00edtania a jeho pr\u00ednosoch pre jednotlivca i spolo\u010dnos\u0165.<\/p>\n<p style=\"text-align: right;\">Zdru\u017eenie vydavate\u013eov a kn\u00edhkupcov Slovenska (ZVKS)<br \/>\nBratislava, 27.12.2024<\/p>","protected":false},"excerpt":{"rendered":"<p>TLA\u010cOV\u00c1 SPR\u00c1VA\u00a0\u00a0 \u00a0\u00a0\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[79],"tags":[],"class_list":["post-12091","post","type-post","status-publish","format-standard","hentry","category-79"],"_links":{"self":[{"href":"https:\/\/zvks.sk\/en\/wp-json\/wp\/v2\/posts\/12091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zvks.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zvks.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zvks.sk\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/zvks.sk\/en\/wp-json\/wp\/v2\/comments?post=12091"}],"version-history":[{"count":17,"href":"https:\/\/zvks.sk\/en\/wp-json\/wp\/v2\/posts\/12091\/revisions"}],"predecessor-version":[{"id":13132,"href":"https:\/\/zvks.sk\/en\/wp-json\/wp\/v2\/posts\/12091\/revisions\/13132"}],"wp:attachment":[{"href":"https:\/\/zvks.sk\/en\/wp-json\/wp\/v2\/media?parent=12091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zvks.sk\/en\/wp-json\/wp\/v2\/categories?post=12091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zvks.sk\/en\/wp-json\/wp\/v2\/tags?post=12091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}