{"id":13120,"date":"2025-08-18T21:31:57","date_gmt":"2025-08-18T19:31:57","guid":{"rendered":"https:\/\/zvks.sk\/?p=13120"},"modified":"2025-08-18T21:51:14","modified_gmt":"2025-08-18T19:51:14","slug":"prieskum-citania-2025","status":"publish","type":"post","link":"https:\/\/zvks.sk\/en\/prieskum-citania-2025\/","title":{"rendered":"TS \u2013 Prieskum \u010d\u00edtania a kampa\u0148"},"content":{"rendered":"

TLA\u010cOV\u00c1 SPR\u00c1VA<\/a> \u00a0 \u00a0\u00a0\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 PRIESKUM \u010c\u00cdTANIA NA SLOVENSKU<\/a><\/p>\n

A\u017d 36% SLOV\u00c1KOV V\u00d4BEC NE\u010c\u00cdTA KNIHY!<\/strong> NAJNOV\u0160\u00cd PRIESKUM ODHALIL AJ ICH D\u00d4VODY<\/strong><\/p>\n

Z najnov\u0161ieho prieskumu venovan\u00e9ho t\u00e9me \u010d\u00edtania kn\u00edh na Slovensku vypl\u00fdva, \u017ee a\u017e 36% Slov\u00e1kov v\u00f4bec ne\u010d\u00edta knihy. Z roka na rok z\u00e1rove\u0148 kles\u00e1 po\u010det nielen tzv. knihomo\u013eov, ale aj \u010ditate\u013eov v\u0161eobecne. Pom\u00f4c\u0165 zvr\u00e1ti\u0165 tieto nelichotiv\u00e9 \u010d\u00edsla si kladie za cie\u013e nov\u00e1 kampa\u0148 s n\u00e1zvom Za\u010dni \u010d\u00edta\u0165<\/em>, s\u00a0ktorou pri\u0161lo Zdru\u017eenie vydavate\u013estiev a kn\u00edhkupectiev Slovenska. Cie\u013eom je zv\u00fd\u0161enie povedomia o\u00a0d\u00f4le\u017eitosti \u010d\u00edtania. Je toti\u017e dok\u00e1zan\u00e9, \u017ee u\u017e \u0161es\u0165 min\u00fat \u010d\u00edtania denne v\u00fdrazne prispieva ku kvalitnej\u0161iemu \u017eivotu.<\/p>\n

Priemer je tri knihy ro\u010dne<\/strong><\/p>\n

Zdru\u017eenie vydavate\u013estiev a kn\u00edhkupectiev Slovenska (ZVKS) predstavilo v\u00fdsledky aktu\u00e1lneho prieskumu na t\u00e9mu \u010d\u00edtania kn\u00edh na Slovensku. Obdobn\u00fd prieskum realizovalo zdru\u017eenie aj v\u00a0uplynulom roku. \u017dia\u013e,\u00a0 v\u00fdsledky tohtoro\u010dn\u00e9ho prieskumu s\u00fa nepriaznivej\u0161ie. \u201eV medziro\u010dnom porovnan\u00ed bol zaznamenan\u00fd mierny pokles podielu \u010ditate\u013eov kn\u00edh. Tento pokles sa prejavuje v celkovom poklese po\u010dtu pre\u010d\u00edtan\u00fdch kn\u00edh, ale z\u00e1rove\u0148 aj v poklese podielu intenz\u00edvnych \u010ditate\u013eov. Z\u00e1rove\u0148 rastie segment tzv. ojedinel\u00fdch \u010ditate\u013eov, ktor\u00ed \u010d\u00edtaj\u00fa pr\u00edle\u017eitostne,\u201c<\/em> zhrnul hlavn\u00e9 zistenia Juraj Heger, predseda ZVKS. <\/strong>\u201ePo\u010det re\u00e1lnych \u010ditate\u013eov klesol pod polovicu, \u010do je aj celkovo pod priemerom E\u00da. V\u00a02025 priemerne popul\u00e1cia pre\u010d\u00edta za rok tri knihy, v\u00a02024 priemern\u00e1 popul\u00e1cia pre\u010d\u00edtala za rok \u0161tyri knihy,\u201c<\/em> dodal Heger<\/strong>.<\/p>\n

Knihomo\u013eov ub\u00fada, ne\u010ditatelia sa nemenia<\/strong><\/p>\n

Z\u00a0prieskumu vyplynulo, \u017ee re\u00e1lnych \u010ditate\u013eov je 46%, ojedinel\u00fdch 17% a\u00a0ne\u010ditate\u013eov 36%.<\/strong> V\u00a0roku 2024 bolo 53% re\u00e1lnych \u010ditate\u013eov, 11% ojedinel\u00fdch \u010ditate\u013eov a\u00a036% ne\u010ditate\u013eov. Zmeny nastali najm\u00e4 v\u00a0radoch re\u00e1lnych \u010ditate\u013eov. Ub\u00fadaj\u00fa knihomoli<\/strong> \u2013 \u013eudia, ktor\u00ed za rok pre\u010d\u00edtaj\u00fa viac ako 21 kn\u00edh. K\u00fdm v\u00a0roku 2024 predstavovali z\u00a0bal\u00edka re\u00e1lnych \u010ditate\u013eov 4%, v\u00a02025 ide o 3%.<\/strong> Zn\u00ed\u017eil sa aj po\u010det tzv. \u010dast\u00fdch<\/strong> \u010ditate\u013eov, t.j. t\u00fdch, ktor\u00ed pre\u010d\u00edtaj\u00fa maxim\u00e1lne 20 kn\u00edh za rok – z 15% v\u00a02024 na 11%<\/strong> v\u00a02025. Rovnak\u00fd trend bada\u0165 aj pri tzv. priemern\u00fdch<\/strong> \u010ditate\u013eoch (pre\u010d\u00edtaj\u00fa do 10 kn\u00edh za rok), ktor\u00fdch bolo v\u00a02024 21%, tento rok ich je len 17%.<\/strong> Na druhej strane vzr\u00e1stol po\u010det ojedinel\u00fdch<\/strong> \u010ditate\u013eov, ktor\u00ed pre\u010d\u00edtaj\u00fa maxim\u00e1lne dve knihy za rok, ale rad\u0161ej by \u010d\u00edtali e\u0161te menej a\u00a0venovali sa in\u00fdm aktivit\u00e1m – z\u00a011% v\u00a02024 na 17%<\/strong> v\u00a02025. Ne\u010ditatelia<\/strong> si medziro\u010dne udr\u017eali nezmenen\u00fa poz\u00edciu na \u00farovni 36%.<\/strong><\/p>\n

Na dovolenke \u010di doma na gau\u010di s\u00a0vylo\u017een\u00fdmi nohami?<\/strong><\/p>\n

Hlavn\u00fdmi pr\u00ed\u010dinami, ktor\u00e9 br\u00e1nia \u013eu\u010fom v \u010d\u00edtan\u00ed, ost\u00e1vaj\u00fa preferencie in\u00fdch vo\u013eno\u010dasov\u00fdch aktiv\u00edt a nedostatok \u010dasu sp\u00f4soben\u00fd pracovn\u00fdmi povinnos\u0165ami. Z\u00a0prieskumu toti\u017e tie\u017e vyplynulo, \u017ee jedn\u00fdm z\u00a0hlavn\u00fdch d\u00f4vodov, pre\u010do ne\u010ditatelia nemaj\u00fa o\u00a0knihy z\u00e1ujem, je v 41% pr\u00edpadov ich pr\u00e1ca a v 21% pr\u00edpadov ich deti.<\/strong> \u010c\u00edtanie si toti\u017e predstavuj\u00fa ako aktivitu, na ktor\u00fa si treba vyhradi\u0165 \u0161peci\u00e1lny \u010das a\u00a0aj \u0161peci\u00e1lne miesto \u2013 napr\u00edklad na dovolenke \u010di na gau\u010di s\u00a0vylo\u017een\u00fdmi nohami a\u00a0tak\u00fdto \u201enavy\u0161e\u201c \u010das nemaj\u00fa. Ide v\u0161ak o\u00a0m\u00fdtus, ktor\u00fd chce vyvr\u00e1ti\u0165 pr\u00e1ve nov\u00e1 kampa\u0148<\/strong> pod n\u00e1zvom Za\u010dni \u010d\u00edta\u0165<\/a>.<\/strong><\/p>\n

\u00daryvky z\u00a0kn\u00edh v\u00a0stravovac\u00edch z\u00f3nach \u010di mini kni\u017enice na \u017eelezni\u010dn\u00fdch staniciach?!<\/strong><\/p>\n

\u201eV\u0161etci chceme za\u017e\u00edva\u0165 menej stresu, ma\u0165 dobr\u00fd sp\u00e1nok… Pritom pod\u013ea v\u00fdskumov sta\u010d\u00ed u\u017e p\u00e1r min\u00fat \u010d\u00edtania na dosiahnutie t\u00fdchto na\u0161ich cie\u013eov! V\u00fdskumy na t\u00fato t\u00e9mu toti\u017e jasne dokazuj\u00fa, \u017ee sta\u010d\u00ed len \u0161es\u0165 min\u00fat \u010d\u00edtania, aby sa n\u00e1m, napr\u00edklad, zn\u00ed\u017eil stres! Ale \u013eudia si myslia, \u017ee nemaj\u00fa ani to\u013eko. A\u00a0my im preto chceme teraz uk\u00e1za\u0165, \u017ee t\u00fdch p\u00e1r min\u00fat \u010dasu ur\u010dite maj\u00fa. \u010ci u\u017e pri ra\u0148ajk\u00e1ch, cestou do pr\u00e1ce, pri obede, v\u00a0posteli, alebo, ke\u010f to zveli\u010d\u00edm, tak jednoducho na toalete!\u201c<\/em> vysvetlil z\u00e1kladn\u00fd cie\u013e kampane predseda ZVKS Juraj Heger<\/strong>. U\u017e v\u00a0t\u00fdchto d\u0148och tak m\u00f4\u017eeme n\u00e1js\u0165 \u00faryvky z\u00a0kn\u00edh na podnosoch v\u00a0stravovac\u00edch z\u00f3nach (tzv. food court) v\u00a0jednom z\u00a0najv\u00e4\u010d\u0161\u00edch bratislavsk\u00fdch obchodn\u00fdch centier, ale od konca augusta bud\u00fa dostupn\u00e9 napr\u00edklad aj priamo kni\u017eky v mini kni\u017eniciach na vlakov\u00fdch staniciach po celom Slovensku. To v\u0161etko je u\u017e p\u00e1r dn\u00ed podporen\u00e9 v\u00fdraznou online kampa\u0148ou na soci\u00e1lnych sie\u0165ach a\u00a0YouTube.<\/p>\n

Knihy na \u017eelezni\u010dn\u00fdch staniciach naprie\u010d Slovenskom<\/strong><\/p>\n

\u201e\u017deleznice s\u00fa tu krat\u0161ie ako kn\u00edhtla\u010d, ale oba vyn\u00e1lezy zmenili \u013eudsk\u00fa civiliz\u00e1ciu v\u00fdrazn\u00fdm sp\u00f4sobom. Je pr\u00edjemn\u00e9 tieto veci prepoji\u0165, preto sme nev\u00e1hali a Zdru\u017eeniu vydavate\u013estiev a kn\u00edhkupectiev Slovenska sme od konca augusta vy\u010dlenili priestor a\u017e na 15 \u017eelezni\u010dn\u00fdch staniciach, na ktor\u00fdch bud\u00fa umiestnen\u00e9 stojany na knihy. Vn\u00edmame to toti\u017e aj ako benefit pre na\u0161ich klientov \u010dakaj\u00facich na vlakov\u00e9 spojenia,\u201c<\/em> vysvetlil gener\u00e1lny riadite\u013e \u017delezn\u00edc Slovenskej republiky Ivan Bedn\u00e1rik. <\/strong>Stojany s\u00a0knihami bud\u00fa k\u00a0dispoz\u00edcii od konca augusta na \u017eelezni\u010dn\u00fdch staniciach po celom Slovensku: Bratislava, Ko\u0161ice, \u017dilina, Poprad-Tatry, Trnava, Pre\u0161ov, Zvolen, Bansk\u00e1 Bystrica, Nov\u00e9 Z\u00e1mky, Levice, Martin, Liptovsk\u00fd Mikul\u00e1\u0161, Spi\u0161sk\u00e1 Nov\u00e1 Ves, P\u00fachov a\u00a0\u0160t\u00farovo.<\/p>\n

O\u00a0prieskume<\/strong><\/p>\n

Prieskum s\u00a0n\u00e1zvom \u010c\u00edtanie a\u00a0knihy na Slovensku v\u00a02025 \u2013 z\u00e1kladn\u00e9 zvyklosti popul\u00e1cie pri \u010d\u00edtan\u00ed a\u00a0n\u00e1kupe kn\u00edh pripravila agent\u00fara 2muse, ktor\u00e1 je \u010dlenom Slovenskej asoci\u00e1cie v\u00fdskumn\u00fdch agent\u00far. \u201ePrieskum sme realizovali na vzorke 1 451 respondentov (reprezentat\u00edvna popul\u00e1cia Slovenska nad 15 rokov) od apr\u00edla do j\u00fana 2025. I\u0161lo o\u00a0exkluz\u00edvny kvantitat\u00edvny prieskum s\u00a0kombinovan\u00fdm dopytovan\u00edm cez telefonick\u00e9 rozhovory a\u00a0on-line panel s\u00a0riaden\u00edm pr\u00edstupom,\u201c<\/em> vysvetlila Patr\u00edcia Koll\u00e1r <\/strong>z\u00a0a\u00a0prieskumnej agent\u00fary 2muse.<\/p>\n

Prieskum nadv\u00e4zuje na prv\u00fd prieskum realizovan\u00fd v roku 2024. \u201eV roku 2025 sme sa zameriavali na viacero oblast\u00ed \u010ditate\u013esk\u00e9ho a n\u00e1kupn\u00e9ho spr\u00e1vania popul\u00e1cie na Slovensku: napr\u00edklad vz\u0165ah k \u010d\u00edtaniu kn\u00edh vo vo\u013enom \u010dase za posledn\u00fdch 12 mesiacov, spr\u00e1vanie \u010ditate\u013eov za posledn\u00fdch 12 mesiacov, spotrebite\u013esk\u00e9 a n\u00e1kupn\u00e9 spr\u00e1vanie za posledn\u00fdch 12 mesiacov, \u010d\u00edtanie det\u00ed a samotn\u00fa segment\u00e1ciu \u010ditate\u013eov,\u201c<\/em> doplnila Koll\u00e1r<\/strong>.<\/p>\n

Zdru\u017eenie vydavate\u013estiev a kn\u00edhkupectiev Slovenska
\nBratislava, 15.8.2025<\/p>","protected":false},"excerpt":{"rendered":"

TLA\u010cOV\u00c1 SPR\u00c1VA \u00a0 \u00a0\u00a0\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[81],"tags":[],"class_list":["post-13120","post","type-post","status-publish","format-standard","hentry","category-81"],"_links":{"self":[{"href":"https:\/\/zvks.sk\/en\/wp-json\/wp\/v2\/posts\/13120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zvks.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zvks.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zvks.sk\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/zvks.sk\/en\/wp-json\/wp\/v2\/comments?post=13120"}],"version-history":[{"count":9,"href":"https:\/\/zvks.sk\/en\/wp-json\/wp\/v2\/posts\/13120\/revisions"}],"predecessor-version":[{"id":13133,"href":"https:\/\/zvks.sk\/en\/wp-json\/wp\/v2\/posts\/13120\/revisions\/13133"}],"wp:attachment":[{"href":"https:\/\/zvks.sk\/en\/wp-json\/wp\/v2\/media?parent=13120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zvks.sk\/en\/wp-json\/wp\/v2\/categories?post=13120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zvks.sk\/en\/wp-json\/wp\/v2\/tags?post=13120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}