{"id":13370,"date":"2025-09-18T22:07:58","date_gmt":"2025-09-18T20:07:58","guid":{"rendered":"https:\/\/zvks.sk\/?p=13370"},"modified":"2026-02-13T18:46:18","modified_gmt":"2026-02-13T17:46:18","slug":"rise-vymenny-program","status":"publish","type":"post","link":"https:\/\/zvks.sk\/en\/rise-vymenny-program\/","title":{"rendered":"RISE V\u00fdmenn\u00fd program"},"content":{"rendered":"

\"\"<\/p>\n

Leto je ide\u00e1lny \u010das na spomalenie, in\u0161pir\u00e1ciu a mo\u017eno aj na za\u010datie sn\u00edva\u0165 o svojom \u010fal\u0161om profesion\u00e1lnom dobrodru\u017estve.<\/span><\/a><\/p>\n

V r\u00e1mci projektu RISE Bookselling Exchange, ktor\u00fd spolufinancuje E\u00da a ktor\u00fd sp\u00e1ja kn\u00edhkupcov z celej Eur\u00f3py s cie\u013eom posilni\u0165 tento sektor prostredn\u00edctvom spolupr\u00e1ce, \u0161kolen\u00ed a v\u00fdmeny znalost\u00ed, <\/span>prev\u00e1dzkuje EIBF \u0161pecializovan\u00fd program v\u00fdmeny kn\u00edhkupcov<\/span>. T\u00e1to iniciat\u00edva d\u00e1va kn\u00edhkupcom z cel\u00e9ho sveta mo\u017enos\u0165 nav\u0161t\u00edvi\u0165 zahrani\u010dn\u00e9ho kolegu a za\u017ei\u0165 kn\u00edhkupectvo v r\u00f4znych krajin\u00e1ch a kontextoch, \u010d\u00edm podporuje vz\u00e1jomn\u00e9 u\u010denie a in\u0161pir\u00e1ciu.\u00a0<\/span><\/p>\n

George Sorin Pop z najv\u00e4\u010d\u0161ej rumunskej siete kn\u00edhkupectiev C\u0103rture\u0219ti pricestoval na Slovensko, aby nav\u0161t\u00edvil mal\u00e9 nez\u00e1visl\u00e9 kn\u00edhkupectvo Knihy Brezno v meste Brezno. Priv\u00edtala ho majite\u013eka obchodu Zuzana Giertlov\u00e1 a nieko\u013eko dn\u00ed sa venoval jej ka\u017edodennej pr\u00e1ci.<\/span><\/p>\n

Pre\u010do ste sa prihl\u00e1sili do programu RISE Booksellers Exchange?<\/span><\/p>\n

Prihl\u00e1sil som sa, aby som sa dozvedel o miestnych atmosf\u00e9r\u00e1ch hostite\u013esk\u00e9ho mesta a krajiny, aby som si v\u0161imol podobnosti medzi kult\u00farami, ich pr\u00edslu\u0161n\u00fdmi lokalitami a spolo\u010densk\u00fdmi trendmi. \u010eal\u0161\u00edm d\u00f4vodom, pre\u010do som sa prihl\u00e1sil, bolo spozna\u0165 \u013eud\u00ed, ktor\u00ed zdie\u013eaj\u00fa rovnak\u00e9 \u0165a\u017ekosti a radosti z pr\u00e1ce kn\u00edhkupectva. Aby sme videli, \u010do m\u00f4\u017eeme v na\u0161om kn\u00edhkupectve zlep\u0161i\u0165, a aby sme z\u00edskali nov\u00e9 n\u00e1pady, ktor\u00e9 m\u00f4\u017eeme vyu\u017ei\u0165 aj vo vlastnej pr\u00e1ci. Mysl\u00edm si, \u017ee je d\u00f4le\u017eit\u00e9 budova\u0165 mal\u00e9 komunity a kontakty s \u013eu\u010fmi z rovnakej oblasti.<\/span><\/p>\n

Je kn\u00edhkupectvo, ktor\u00e9 ste nav\u0161t\u00edvili, porovnate\u013en\u00e9 s t\u00fdm, v ktorom pracujete? Ak\u00e9 s\u00fa podobnosti a rozdiely?<\/span><\/p>\n

Kn\u00edhkupectvo, ktor\u00e9 som nav\u0161t\u00edvila, je mal\u00e9 nez\u00e1visl\u00e9 kn\u00edhkupectvo, ktor\u00e9 vlastn\u00ed Zuzana, moja hostite\u013eka po\u010das v\u00fdmenn\u00e9ho pobytu. Je to kn\u00edhkupectvo, ktor\u00e9 pred\u00e1va v\u0161etko, \u010do potrebujete, od oby\u010dajn\u00e9ho papiera a\u017e po umeleck\u00e9 knihy. Hlavn\u00e1 podobnos\u0165 je vo ve\u013ekosti obchodu a \u00fatulnej atmosf\u00e9re miesta. Hlavn\u00fd rozdiel medzi t\u00fdmito dvoma kn\u00edhkupectvami je v tom, \u017ee C\u0103rture\u0219ti je najv\u00e4\u010d\u0161\u00ed re\u0165azec kn\u00edhkupectiev v Rumunsku, tak\u017ee veci s\u00fa viac orientovan\u00e9 na centrum, zatia\u013e \u010do Zuzana vo svojom kn\u00edhkupectve rob\u00ed takmer v\u0161etko sama, od objedn\u00e1vok kn\u00edh a\u017e po umiest\u0148ovanie pol\u00edc.<\/span><\/p>\n

\u010co konkr\u00e9tne ste sa nau\u010dili po\u010das v\u00fdmeny?<\/span><\/p>\n

V oboch krajin\u00e1ch mo\u017eno pozorova\u0165 rovnak\u00e9 trendy v oblasti kn\u00edh; probl\u00e9my s klientmi s\u00fa rovnak\u00e9; mlad\u00ed \u013eudia \u010d\u00edtaj\u00fa \u010doraz menej, zatia\u013e \u010do men\u0161ina klientov si kupuje v\u00e4\u010d\u0161inu kn\u00edh. Zdru\u017eenie vydavate\u013estiev a kn\u00edhkupectiev Slovenska (ZVKS) podporuje nez\u00e1visl\u00e9 kn\u00edhkupectv\u00e1 ponukami a z\u013eavami na knihy, \u010do je skvel\u00e1 pr\u00edle\u017eitos\u0165, ak ste nez\u00e1visl\u00fdm majite\u013eom kn\u00edhkupectva. Vyd\u00e1vaj\u00fa tie\u017e katal\u00f3gy s nov\u00fdmi knihami, ktor\u00e9 s\u00fa pre ich \u010dlenov bezplatn\u00e9 a s\u00fa pre ich \u010dlenov ve\u013emi u\u017eito\u010dn\u00e9 pri informovan\u00ed sa o najnov\u0161\u00edch publik\u00e1ci\u00e1ch. Medzit\u00fdm v Rumunsku nem\u00e1me n\u00e1rodn\u00e9 zdru\u017eenie kn\u00edhkupcov. Jedna vec, ktor\u00fa som sa dozvedel, je, \u017ee slovensk\u00ed autori sa zriedka prekladaj\u00fa, \u017ee sa silne uprednost\u0148uj\u00fa vydania v pevnej v\u00e4zbe pred bro\u017eovan\u00fdmi a v\u00e4\u010d\u0161ina ich kn\u00edh je vyd\u00e1van\u00e1 v pevnej v\u00e4zbe.\u00a0<\/span><\/p>\n

Ak\u00e9 s\u00fa 3 k\u013e\u00fa\u010dov\u00e9 ponau\u010denia z v\u00e1\u0161ho pobytu v hostite\u013eskom kn\u00edhkupectve, ktor\u00e9 si odn\u00e1\u0161ate domov?<\/span><\/p>\n

    \n
  1. N\u00e1rodn\u00e1 asoci\u00e1cia kn\u00edhkupcov, ako je ZVKS, m\u00f4\u017ee pom\u00f4c\u0165 a podpori\u0165 podniky v \u010dasoch n\u00fadze. Zdru\u017eenie <\/span>pom\u00e1ha mal\u00fdm kn\u00edhkupectv\u00e1m t\u00fdm, \u017ee im pon\u00faka z\u013eavy a lacnej\u0161ie knihy. Organizuje tie\u017e stretnutia medzi odborn\u00edkmi z kni\u017en\u00e9ho priemyslu.\u00a0<\/span><\/li>\n
  2. Je d\u00f4le\u017eit\u00e9 vybudova\u0165 si okolo kn\u00edhkupectva komunitu, \u013eudia pravidelne chodia a poflakuj\u00fa sa v kn\u00edhkupectve, neform\u00e1lne sa rozpr\u00e1vaj\u00fa. Zuzanini priatelia pom\u00e1haj\u00fa s \u010d\u00edmko\u013evek \u010d\u00edm m\u00f4\u017eu ke\u010f je kn\u00edhkupectvo otvoren\u00e9, a susedia a priatelia chodia na rozhovor po\u010das d\u0148a.<\/span><\/li>\n
  3. DIY (urob si s\u00e1m) je niekedy lep\u0161ie ako prefabrikovan\u00e9 v\u00fdrobky, pon\u00faka originalitu, \u010do je vec, ktor\u00fa ve\u013ea \u013eud\u00ed dostato\u010dne nezd\u00f4raz\u0148uje (napr\u00edklad origin\u00e1lne navrhnut\u00e9 z\u00e1lo\u017eky alebo reklamn\u00e9 n\u00e1pisy).<\/span><\/li>\n<\/ol>\n

    Mysl\u00edte si, \u017ee tieto postrehy m\u00f4\u017eu by\u0165 relevantn\u00e9 aj pre in\u00e9 kn\u00edhkupectv\u00e1 vo va\u0161ej krajine?<\/span><\/p>\n

    Samozrejme, je to nie\u010do, \u010do by malo zv\u00e1\u017ei\u0165 ka\u017ed\u00e9 kn\u00edhkupectvo. Budovanie miestnej komunity je pod\u013ea m\u0148a jedna z najlep\u0161\u00edch vec\u00ed, ktor\u00e9 m\u00f4\u017ee mal\u00e9 kn\u00edhkupectvo urobi\u0165, napr\u00edklad organizovan\u00edm podujat\u00ed a workshopov a sp\u00e1jan\u00edm \u013eud\u00ed, zatia\u013e \u010do DIY z\u00e1vis\u00ed od toho, ak\u00ed \u0161ikovn\u00ed s\u00fa majite\u013e a zamestnanci. N\u00e1rodn\u00e1 asoci\u00e1cia je prv\u00fdm krokom k vytvoreniu komunity pre kn\u00edhkupcov v ktorejko\u013evek danej krajine.<\/span><\/p>\n

    Vyu\u017eijete niektor\u00e9 z vec\u00ed, ktor\u00e9 ste sa nau\u010dili v zahrani\u010d\u00ed, vo svojom vlastnom kn\u00edhkupectve? Ak \u00e1no, ako? M\u00e1te aspo\u0148 jeden konkr\u00e9tny pr\u00edklad?\u00a0<\/span><\/p>\n

    U\u017e teraz sa sna\u017e\u00edm zavies\u0165 DIY pr\u00edstup do kn\u00edhkupectva, kde pracujem. Ako amat\u00e9rsky remeseln\u00edk sa sna\u017e\u00edm vylep\u0161i\u0165 miesto, kde tr\u00e1vim v\u00e4\u010d\u0161inu \u010dasu. Sna\u017e\u00edm sa ho urobi\u0165 pr\u00edjemnej\u0161\u00edm a funk\u010dnej\u0161\u00edm a vyu\u017ei\u0165 v\u0161etok priestor na u\u013eah\u010denie n\u00e1\u0161ho \u017eivota a na propag\u00e1ciu kn\u00edhkupectva a kn\u00edh grafick\u00fdm obsahom, ktor\u00fd som vytvoril ja alebo moji kolegovia.\u00a0<\/span><\/p>\n

    Ak\u00fd to bol pocit stretn\u00fa\u0165 sa s ostatn\u00fdmi kn\u00edhkupcami a podeli\u0165 sa o ich ka\u017edodenn\u00e9 aktivity na kni\u017enom trhu, na ktor\u00fd ste zvyknut\u00ed?\u00a0\u00a0<\/span><\/p>\n

    Bolo to dobr\u00e9, v\u017edy je to skvel\u00e9 stretn\u00fa\u0165 \u013eud\u00ed pracuj\u00facich v rovnakom \u201ecechu\u201c a porozpr\u00e1va\u0165 sa o v\u00fdhod\u00e1ch alebo v\u00fdzvach pr\u00e1ce v kult\u00farnej oblasti. Bolo fajn pr\u00eds\u0165 s n\u00e1padmi alebo sa len tak nen\u00fatene pos\u0165a\u017eova\u0165 na rovnak\u00e9 probl\u00e9my. Zdie\u013eali sme n\u00e1pady, ako m\u00f4\u017eeme zlep\u0161i\u0165 na\u0161e podnikanie, \u201ekradli\u201c sme si n\u00e1pady a prich\u00e1dzali s nov\u00fdmi. Je zauj\u00edmav\u00e9, \u017ee ka\u017edodenn\u00e1 rutina je na oboch miestach takmer v\u017edy rovnak\u00e1 (otv\u00e1racie hodiny sa v\u0161ak l\u00ed\u0161ia), objedn\u00e1vanie kn\u00edh, ich umiest\u0148ovanie na police \u2013 abecedn\u00e9 poradie a usporiadanie dom\u00e9n s\u00fa univerz\u00e1lne pre v\u0161etky kn\u00edhkupectv\u00e1, utieranie prachu at\u010f.<\/span><\/p>\n

    Odporu\u010dili by ste t\u00fato sk\u00fasenos\u0165 in\u00fdm kn\u00edhkupcom? Pre\u010do \u00e1no\/pre\u010do nie?<\/span><\/p>\n

    Ur\u010dite! M\u00e1m kolegov, ktor\u00ed sa u\u017e prihl\u00e1sili na v\u00fdmenu, niektor\u00fdch \u010fal\u0161\u00edch kolegov, ktor\u00ed sa z\u00fa\u010dastnili konferencie RISE Bookselling v Portugalsku a kolegov, ktor\u00ed sa pravdepodobne z\u00fa\u010dastnia in\u00e9ho podujatia s\u00favisiaceho s RISE. Je to skvel\u00e1 pr\u00edle\u017eitos\u0165 cestova\u0165 do inej krajiny, osobne sa stretn\u00fa\u0165 s in\u00fdmi kolegami kn\u00edhkupcami a dozvedie\u0165 sa viac o kni\u017enej kult\u00fare v ich domovsk\u00fdch krajin\u00e1ch.<\/span><\/p>\n

    Nesk\u00f4r sa v\u00fdmena uzavrela a Zuzana nav\u0161t\u00edvila Georgea v Rumunsku po\u010das svojej dovolenky, \u010d\u00edm sa z toho stal skuto\u010dne obojstrann\u00fd z\u00e1\u017eitok.<\/span><\/em><\/p>\n

    EIBF, 4.8.2025<\/p>","protected":false},"excerpt":{"rendered":"

    Leto je ide\u00e1lny \u010das na spomalenie, in\u0161pir\u00e1ciu a mo\u017eno aj na za\u010datie sn\u00edva\u0165 o svojom \u010fal\u0161om profesion\u00e1lnom dobrodru\u017estve. V r\u00e1mci projektu RISE Bookselling Exchange, ktor\u00fd spolufinancuje E\u00da a ktor\u00fd sp\u00e1ja kn\u00edhkupcov z celej Eur\u00f3py s cie\u013eom posilni\u0165 tento sektor prostredn\u00edctvom spolupr\u00e1ce, \u0161kolen\u00ed a v\u00fdmeny znalost\u00ed, prev\u00e1dzkuje EIBF \u0161pecializovan\u00fd program v\u00fdmeny kn\u00edhkupcov. T\u00e1to iniciat\u00edva d\u00e1va kn\u00edhkupcom […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[81],"tags":[],"class_list":["post-13370","post","type-post","status-publish","format-gallery","hentry","category-81","post_format-post-format-gallery"],"_links":{"self":[{"href":"https:\/\/zvks.sk\/en\/wp-json\/wp\/v2\/posts\/13370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zvks.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zvks.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zvks.sk\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/zvks.sk\/en\/wp-json\/wp\/v2\/comments?post=13370"}],"version-history":[{"count":7,"href":"https:\/\/zvks.sk\/en\/wp-json\/wp\/v2\/posts\/13370\/revisions"}],"predecessor-version":[{"id":14218,"href":"https:\/\/zvks.sk\/en\/wp-json\/wp\/v2\/posts\/13370\/revisions\/14218"}],"wp:attachment":[{"href":"https:\/\/zvks.sk\/en\/wp-json\/wp\/v2\/media?parent=13370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zvks.sk\/en\/wp-json\/wp\/v2\/categories?post=13370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zvks.sk\/en\/wp-json\/wp\/v2\/tags?post=13370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}